Vintage Biz owner? Are you looking to work with other like minded people and get your vintage brand out there at the same time? Read on for my 4 ways in vintage selling to collaborate and work with new people. (This can apply to all small biz owners not just vintage.)
If you have your own vintage business, be it in a shop, working from home online or just popping up at fairs in your spare time, I’m sure you can relate that whist working for yourself is fab and being your own boss is awesome and all – sometimes it can get a bit lonely with a team of just one. If your not at a the level to grow with employees, then you need ways of bringing some fresh blood into your biz!
1. Combine forces with other traders.
If your just starting out in the vintage business or your maybe selling every now and again at fairs, markets or other events as a part-time gig, then sharing with another vintage trader might work for you and is a great option.
In fact this is exactly what I do when I pop up events with my vintage brand Super Queenie Retro. I share a pitch with my best friend! Yup, super cool. It suits us both as we have been collaborating at events for like ever. We both have our own stock, we share the rails, mix it up and split the pitch fee. – As long as everything’s labelled or we know who’s is what it works a treat.
Plus, if you don’t use a vintage supplier and pick your own stock by hand, then combining forces broadens your vintage offerings and can appeal to a wider audience. My bestie and I buy slightly differently so when we combine forces we have a better selection to offer.
We lernt from experience what fairs work for us, we share the lifting and setting up, storing rails, buying supplies etc. And of course there’s the added bonus of hanging out together.
2. Have a concession in an established shop.
Get your brand out there and work with independent shops or boutiques in your area by having a vintage concession.
Last year I worked alongside another local trader Attik & Seller. Katie and Mike have a beautiful old barn near Dereham in Norfolk, full of cool boho vintage dresses and and retro homewares.
I worked with Katie two days a week as their shop manager helping getting all their stock online plus I was able to have a Super Queenie Retro concession at their barn. This was cool as it freed up a lot of much-needed space at home, I could meet new customers and have already established customers come and try on in a shop setting and meet face to face.
Best of all working with other vintage brands is a fab way where we could both come up with new ideas, events and promotions that will benefit both of our businesses.
You could approach local independent boutiques to see if they would take some of your stock on a ‘Sale or Return’ basis or try a local antiques cenre who often rent out small spaces to different traders.
3. Work with stylists, photographers and models and do some fashion shoots.
Organising fashion shoots is a great way of meeting and working with new people who share the same passion as you do and can bring different skill sets to your business.
Skill sharing is a fun way of working with others and everyone benefits, creating a finished piece that everyone can use for their portfolios. Having professional images is so important and can be used for all sorts of promotional material for you and your vintage biz.
Source out some cool local photographers, models and stylists. If you’re not sure where to start, ask other local sellers who they’ve worked with, scour the internet, Facebook, Twitter or Linked in for locals in your area.
4. Link up with bloggers.
This is a great as it can be worldwide collaboration! Start by being more active in the blogging community. Follow, comment and add some input. See if any vintage shops or brands you like also blog, and see where you end up! Get in touch. If blogging’s not your thing then use Facebook and twitter to keep in touch that way. Or organise a local meet up.
I hope these ideas help you in your vintage business and get you networking in your local area! I’d love to hear from you if you have any more ideas!